Click here to see a toolkit of ideas from PPAI
Here is a sample 5-day calendar of suggested ideas...
DAY ONE: START OUT STRONG
Stage an open house, a meet-and-greet, a company tour or lunch-and-learn.Invite your customers, prospects, local media, government officials and dignitaries.
DAY TWO: TELL THE STORY
Offer to speak at colleges, clubs or business groups about careers, entrepreneurship and the power of promotional products.
Put on a promotional products “show-and-tell” at a local chamber of commerce, rotary or business/ professional group.
Host a live webinar or Facebook event.
Plan it, promote it, pull it off with panache!
DAY THREE: REACH OUT FOR A GOOD CAUSE!
• Claim a day of service to support a local charity, school, the military, a homeless shelter, etc.
• Volunteer your time or donate promotional products. • Do a “show floor round-up” and donate the leftover products.
DAY FOUR:GET ON YOUR SOAPBOX!
• Load up on PPAI’s “Little Black Book” of industry data, and share our impact on the economy with legislators, politicians and government officials.
Write letters, send emails, post blogs, leave online comments supporting our positive contributions.
Honor a local official with an award ceremony, press release and media photo op.
Go to city hall or your state capitol and share a display, hand out information and stump for our industry!
Send us your Promotional Products Work! Week success stories, videos and pics, and they will be posted on PPAI’s social media pages.
DAY 5: ADVOCATE FOR THE INDUSTRY!
Partner with other industry suppliers or regional associations and host a major customer appreciation day.
• Personalize products as thank-you gifts.
Send handwritten thank-you notes, hand-delivered
themed baskets or unique promotional packages.
Remember to thank your local media! They will thank
Celebrate with a cake, hire a band, serve
refreshments–distribute (what else?) promotional products!
Promotional Products Work! Week
is all about building—and preserving—your business. This annual event will serve as a cornerstone
for recognizing the importance of working with promotional products professionals while creating awareness for promotional products as a powerful and effective medium.